Thursday, March 26, 2009
Viva Viveza!
I first heard about Nik Software's U-Point technology when they worked with Nikon to develop Capture NX. I was so impressed with what this technology could do, that I bought Capture NX when it first came out -- and then, because of a clunky interface and buggy program, abandoned it. My interest was recently reawakened when Scott Kelby and Matt Kloskowski began showcasing Nikon's Capture NX 2 software on their new D-Town program. I upgraded, but was again unhappy with the clunky interface and also didn't relish the idea of using (and learning) another software program to edit images in. Wasn't there a way to incorporate U-Point technology into Photoshop or Lightroom, which are the two main editing programs I use?
Turns out there is! The Nik software folks have come out with a program called "Viveza" which provides a U-Point plugin for Photoshop, Lightroom, and Aperture. Although pricey ($249.00), I think it is worth it. I bought the software and now have it working in both Lightroom and Photoshop -- and love what it can do!
Here's how Nik Software describes Viveza:
"Two of the most important factors in creating great photography are color and light. Mastering the art of selectively correcting or enhancing each of these is now possible for every photographer without the need for complicated masks or selections, or expert-level knowledge of Photoshop. Integrating award-winning U Point technology, Viveza is the most powerful and precise tool available to control light and color in photographic images.
"U Point powered Color Control Points, placed directly on colors or objects in an image (such as sky, skin, grass, etc.), reveal easy-to-use controls that photographers can use to quickly adjust brightness, contrast or color in a fraction of the time needed by other tools. With Viveza you’ll spend more time shooting photographs and save hours of image editing."
Here's where you can read more about it, watch tutorials, and download a 15-day fully functioning demo.
And, finally, here's a coupon code that will shave some buckeroos off that hefty $249.00 price tag: NIKPSS.
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